Under The Skin Goes To Craigslist For Uniquely Tempting Viral Campaign

The marketing campaign behind A24’s Under the Skin has had a hard time of it, only able to rely on a subdued mix of Scarlett Johansson’s sexuality and atmospheric visual oddities, as its storyline and approach don’t lend themselves well to hooking huge audiences all at once. Their latest effort crosses mediums from computers to mobile phones, thanks to the clever ad above seen on Craigslist, hinting at a very peculiar kind of connection that will be made if you respond to the ad. Under the...